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The Court has indicated that it will make enforcement orders addressing future conduct against the five connected companies and a number of their directors.
The CPRs aim to protect consumers from unfair, misleading or aggressive selling practices. This was not the first time the OFT has raised concerns over the practices of prize draw promoters. Init secured undertakings from the same five companies over the terms, conditions, and wording that could be used in their prize promotions.
In particular, the OFT considered that the companies flouted a rule against: By way of illustration, one of the promotions considered was a direct mailing sent toconsumers. It informed recipients that they had won one of six prizes, however Justice Briggs found that each of the prize promotions breached the CPRs, including the promotion above.
He considered that the promotions created the impression that the consumer had won a prize when in fact they were simply being offered the opportunity to purchase a low value item.
Secondly, the promotions deceived consumers as to the geographical region of particular products, or misled consumers into believing they had won a holiday, when, in fact, they had only won a holiday voucher, and would need to pay a significant sum to actually go on that holiday.
Thirdly, the companies played down the costs to consumers of phoning the premium numbers to find out what they had won, and in some cases, the cost of insurance and delivery to receive the items. The decision clarifies how UK consumer law in particular the CPRs applies to what is a common form of prize promotion found in many national newspapers and magazines.starry night over the rhone descriptive essay writing a biographical narrative essay speaking more than one language essay art and visual culture essays syntax semantik pragmatik beispiel essay hamlet essays on indecisiveness the culture industry selected essays on mass culture pdf to jpg l2vpn and l3vpn comparison essay e commerce research papers chevy microsite descriptive essay.
One Grand Prize winner will receive: A $50, Scholarship, awarded in the form of a check co-payable to the winner and winner’s school plus a trip of a lifetime for two to meet Katy Perry in Los Angeles.
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