Mark Acutt Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed.
A good way to understand the 4Ps is by the questions Marketing mix place you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements: What needs does it satisfy?
What features does it have to meet these needs? Are there any features you've missed out? Are you including costly features that the customer won't actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size scolor sand so on, should it be?
What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide and still be sold sufficiently profitably? See also Price, below. Place Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or direct, via a catalog? How can you access the right distribution channels? Do you need to use a sales force?
Or attend trade fairs? Or make online submissions? Or send samples to catalog companies? Price Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share?
Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments How will your price compare with your competitors? Promotion Where and when can you get your marketing messages across to your target market?
Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards?
By using direct marketing mailshots? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch or subsequent promotions?
How do your competitors do their promotions? And how does that influence your choice of promotional activity?
Note As the four Ps all need to be considered in relation to one another, it doesn't really matter in what order you define them.
This is why you may find them quoted in a different order from the one used above. In particular, they're often referred to in the order "place, price, product, promotion.Jul 15, · Place in marketing mix by leonardo lee on preziwhat is the difference between place & promotion four ps of purely branded.
The marketing mix has been defined as the 'set of . Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect.
Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'. In this section we will take a look at 1) an introduction of place, 2) distribution channels and intermediaries, 3) making channel decisions, 4) managing distribution channels, 5) the impact of the marketing mix on place, and 6) an example of Dell Computers’ distribution strategy.
Marketing Mix Place and Distribution strategy is about how effectively a firm gets its product to consumers and end users.
Firms can sells their products directly to the consumer (direct distribution) or through intermediaries (indirect distributions). In this lesson, we'll define the marketing mix and then focus specifically on one element of the marketing mix - place. This element is used to ensure products are available at the right location.
Marketing Mix – Place (Distribution Strategy) April 22, October 19, Mark Acutt Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers.